Included in this document are eight press release templates for various events and announcements you may want to share with the public. These templates include prompts for the following occasions:
Some of the content in each template varies based on the purpose of the announcement, while some content blocks are commonplace in most or all press releases. Replace all the bracketed content with information pertaining to your announcement.
For best practices, remember to do the following for all of your press releases.
為獲得較佳實踐，請記住對所有新聞稿進行以下操作。
? Start off with a concise lede – the key announcement and reason you’re releasing the statement. No need to wax poetic – remember to get straight to the point here.
? Include at least one quote from an executive or someone directly involved in the story. If another party or company is involved, try to source a quote from them as well.
? Whenever possible, break up takeaways and key points into a bulleted list.
? Keep the entire release brief, but provide a link to a product, company, or blog page for more information if you feel it would benefit the reader.
? Use the promotion plan template included in this kit to assign tasks and due dates to your team and to maximize the impact of your press release.
?從簡潔的角度入手,關鍵聲明和發布聲明的原因,無需充滿詩意,切記要直達主題。
?至少包括一位主管或直接參與故事的人的名言, 如果涉及另一方或公司，請嘗試從他們那里獲取報價。
?盡可能將要點和要點分解成項目符號列表。
?保留整個發行摘要，但如果覺得對讀者有利，則提供指向產品，公司或博客頁面的鏈接以獲取更多信息。
?使用此工具包中包含的晉升計劃模板為團隊分配任務和截止日期，并較大限度地提高新聞稿的影響力。
New Product or Service
新產品或服務
Use this template for announcing a new service you’ll be providing or a new addition to your product line.
使用此模板可以宣布您將提供的新服務或產品系列的新功能。
[Press Release Title：8-26words]
[新聞稿標題：8-26單詞]
[City, State]: [Company name] today announced [name of new product/service], a new [product/service]. [Name of new product/service] is [description of product/service] and offers a new way for [target customer type] to [benefit or features].
“[Quote from higher-up in the company about the product/service],” says [name], [title] at [company]. “[Additional quote].”
Features and benefits of [product/service] include.
? Benefit or feature #1
? Benefit or feature #2
? Benefit or feature #3
[Product/Service] will be available starting [availability date], at [price point]. For more information on [product/service], visit [URL of product page].
About [Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].
If you’ve raised a round of fundraising, announce it with this press release template.
如果您已經進行了一輪融資，請使用此新聞稿模板進行宣布。
[Press Release Title：8-26words]
[City, State]: [Company name] today announced a new round of series [letter] funding of [sum of money] at a valuation of [total valuation (if you choose to disclose)]. This round of funding was led by [name of lead investor] with participation from [name of other participating investors, if applicable].
“[Quote from investor representative about the funding],” says [name], [title] at [company]. “[Additional quote].”
“[Quote from higher-up in the company about the funding],” says [name], [title] at [company]. “[Additional quote].”
This new round of funding will be used to [main reason of fundraising]. Specifically, the areas that the company will focus on are:
? Area of focus #1
? Area of focus #2
? Area of focus #3
[Summarize the company’s growth accomplishments to date so readers are caught up on the company’s progress].
About [Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].
This release is for announcing partnerships and/or product integrations.
此版本用于宣布合作伙伴關系和/或產品集成。
[Press Release Title：8-26words]
[City, State]: [Company name] today announced a new partnership with [partner/company name]. This partnership will [goal of partnership to new and existing customers].
“[Quote from higher-up in the company about the partnership],” says [name], [title] at [company]. “[Additional quote].”
“[Quote from new representative of the partner about the partnership],” says [name], [title] at [partner company]. “[Additional quote].”
The benefits of this new partnership include.
? Benefit or feature #1
? Benefit or feature #2
? Benefit or feature #3
About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].
About [Partner]: [3-4 sentence description of the new partner and its recent accomplishments, if applicable].
[City, State]: [Company name] today announced [description of momentum or major milestone]. This milestone is a major move for [company name] on its mission to [main goal of company]
“[Quote from higher-up in the company about the milestone],” says [name], [title] at [company]. “[Additional quote].”
This news comes in the wake of many recent initiatives and accomplishments of the company, including:
? Initiative or accomplishment #1
? Initiative or accomplishment #2
? Initiative or accomplishment #3
[Additional quote, if desired].
To learn more about [milestone], click here [link to website page about the milestone].
About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].
Announcing a new CEO, executive, C-level professional? Tell the world your good news with this template
宣布新的首席執行官，高管，C級專業人員， 使用此模板向全世界傳達您的好消息
[Press Release Title：8-26words]
[City, State]: [Company name] today announced that [name of new executive] will be joining [company] as [title], effective [date of joining].
[Name] will be joining company from [former company], where [he/she] was [former title] for [length of tenure]. [Name] will be brining [his/her] experience in [area of expertise] to [company] to [goal of company or role].
Additionally, [name]’s experiences that will benefit [company] moving forward include:
? Experience 1
? Experience 2
? Experience 3
“[Quote from new executive about joining the company],” says [name]. “[Additional quote].”
“[Quote from higher-up in the company about the hiring],” says [name], [title] at [company]. “[Additional quote].”
[Additional quote, if desired].
About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].
You won an award? Congrats! Use this template to publicize the great news.
你獲獎了嗎？ 恭喜！ 使用此模板可以宣傳好消息。
[Press Release Title：8-26words]
[City, State]: On [date of award win], [award giver] named [company] the winner of [award] at [event]. The award recognizes [reason for award]. Previous winners include [name previous prestigious winners of the award, if appropriate].
“[Quote from higher-up in the company about the award],” says [name], [title] at [company]. “[Additional quote].”
“[Quote from award giver about your company’s win, if available],” says [name], [role] at [award giver]. “[Additional quote].”
[Input additional content about the award, the ceremony where it was presented, and/or the methodology of award selection, if appropriate].
About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].
Finally, you signed that household name company as an official customer. Use this template to highlight the achievement and the details.
您以正式客戶的身份簽署了該家喻戶曉的公司。 使用此模板突出顯示成就和細節。
[Press Release Title：8-26words]
[City, State]: [Company name] today announced it has signed on with [customer name] as their [product/service name] for [function of product/service]. [Company name] is excited to partner with [new customer] to provide [benefit of product/service].
“[Quote from higher-up in the company about the new customer],” says [name], [title] at [company]. “[Additional quote].”
“[Quote from customer about partnership],” says [name], [title] at [partner company]. “[Additional quote].”
[Additional brief overview of the deal’s details and/or benefits, if applicable].
About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].
About [Partner]: [3-4 sentence description of the new customer and its recent accomplishments, if applicable].
深圳市世通社海外傳媒有限公司
